About us

Founded in 2014, Fred & Noah is a family-run UK children’s clothing brand, created by husband-and-wife team Natalie and Daniel Reynolds. We are a small team of four, based in Essex, designing luxury clothing for children aged 0–9 years.

The brand began while Natalie was on maternity leave from her role as a Lecturer in Fashion Design. Rekindling her passion for sewing, she made a pair of giraffe-print leggings for her son, Freddie. Other mums at playgroups wanted a pair too, and what started as a small idea quickly grew into a real business.

Daniel soon left his job as a builder to join Natalie full time, and together they made every item by hand from their garden shed. That hands-on approach to making and quality remains at the heart of Fred & Noah today.

Most of our clothing is designed and made in the UK. We produce small, sustainable runs and work closely with our British factory to ensure quality is never compromised. We use only high-quality fabrics that are soft, durable and comfortable for babies and children, and all garments are machine washable.