About Us

Designed with love. Made for childhood.

Founded in 2014, Fred & Noah is an independent British children's clothing brand created by husband-and-wife team Natalie and Daniel Reynolds. Based in Essex, we design colourful, playful clothing for children aged 0–9 years, bringing together fun prints, thoughtful details and quality fabrics made for everyday adventures.

Our story began when Natalie was on maternity leave from her role as a Lecturer in Fashion Design. Rekindling her love of sewing, she made a pair of giraffe-print leggings for her son, Freddie. Other mums at playgroup wanted a pair too, and what started as a small idea quickly grew into something much bigger.

Daniel soon left his job as a builder to join Natalie full time, and together we made every item by hand in our garden shed. From those humble beginnings, Fred & Noah grew into an established brand loved by families across the UK. Today, we're back to our roots as a small, husband-and-wife team, with the same passion for creating clothes that make childhood a little more colourful.

Proudly British, Always Family-Run

We're proud to be a British brand, and much of our clothing is designed and manufactured here in the UK. We believe in the value of British craftsmanship and work with trusted manufacturing partners to bring our designs to life.

We produce our clothing in small, considered batches, allowing us to focus on the details, maintain the quality we're proud of and be thoughtful about the quantities we make.

Not everything we make is manufactured in Britain. For certain products, we work with carefully selected specialist factories overseas, chosen for their expertise, reliability and commitment to quality. Wherever our products are made, we want them to meet the standards our customers expect from Fred & Noah.

Made for Little Adventures

Childhood is messy, magical, full of imagination and never short on adventure. We believe children's clothing should reflect that.

We love bright colours, playful prints and designs with personality. We choose high-quality fabrics that feel soft against little skin, are comfortable to wear and are made to be loved wash after wash.

As a small, independent business, we care about the details — from the fabrics we choose to the finished pieces that arrive at your door. We're not a big corporate brand; we're a family business built on a love of design, a lot of hard work and the support of our wonderful customers.

Thank you for being part of our story and for supporting our little independent business.

Natalie & Daniel
Founders of Fred & Noah