About us

Founded in 2014, Fred & Noah is a family-run UK children’s clothing brand, created by husband-and-wife team Natalie and Daniel Reynolds. We are a small team of four, based in Essex, designing luxury clothing for children aged 0–9 years.

The brand began while Natalie was on maternity leave from her role as a Lecturer in Fashion Design. Rekindling her passion for sewing, she made a pair of giraffe-print leggings for her son, Freddie. Other mums at playgroups wanted a pair too, and what started as a small idea quickly grew into a real business.

Daniel soon left his job as a builder to join Natalie full time, and together they made every item by hand from their garden shed. That hands-on approach to making and quality remains at the heart of Fred & Noah today. 

Most of our clothing is designed and made in the UK, produced in small, considered runs to reduce waste and maintain exceptional quality. We work closely with our trusted British factory, ensuring every piece meets the standards we’re proud to put our name to.

Alongside this, we also collaborate with a small number of carefully selected specialist factories around the world to create certain products. Every partner we work with is chosen for their craftsmanship, reliability, and shared commitment to quality.

We use high-quality fabrics that are soft, durable, and comfortable for babies and children — designed to be worn, washed, and loved again and again.